Can Your Business Be Found on Google Maps?
The majority of health and wellbeing specialists who read this document will be operating their business from a specific address, however, We see quite a lot of health and wellbeing specialists who are throwing business down the drain by making it difficult for their clients to find them.
This is very easy to fix and is vital to your online success. Visit business.google.com to get started. Follow the simple on-screen instructions and remember, Google wants to help you.
Believe it or not, you have an incredible advantage with your online marketing compared to other industries online. If somebody wants a new book to read for example, they can visit their local bookshop or they can buy the book on Amazon. If somebody is in need of your expertise, it’s not something that they can go online to get with 2 day free shipping. Use this to your advantage.
Don’t think that your business is safe just for that reason alone. When your potential client is searching for you on their mobile device (which is where over 50% of searches are now done from) they NEED to be able to find where you operate from. If they can’t, they’ll go to your competitor, who could even be a few towns over, all because you were invisible to that person online. We don’t want that to happen, do we?
The most business-driving features of using ‘Google My Business’ (official name of Google Maps) is the incredible Call-To-Action (CTA) buttons that your new clients can use. The 3 most popular are the following:
Call – As mentioned earlier, the majority of Google searches are now done on mobile. If a customer clicks on the ‘Call’ button displayed in the Google Search Engine Results Page (SERP), the user’s phone will immediately begin to dial your number, allowing the new client to immediately book in either a consultation or full treatment with you.
Directions – Luckily, Google is a very clever machine and will use the GPS of your potential client’s device to show them how close you are to them. 9 out of 10 times a user will search from either their home or workplace but just in case they don’t, the map application on their device will allow them to change the starting location to their home or workplace, and change their end location to your business location, which again confirms to them just how easy you are to get to and get the treatment they require. It is also then saved in their map history by default for future reference.
Website – Most users will actually click this one first, especially if their search took place after working hours. Your website should confirm to them that you are indeed the correct person they are looking for and you have the treatment that they need.
